Skip to content
Cognitive Labby Educator Today

Domain D4

Visual Cognition

When does combining words and pictures help — and when does it get in the way?

How learners process diagrams, images and text together; the principles behind effective visual explanations; and why “visual learners” is a misleading idea.

Key claims in this domain

  • Interpretation

    Verbal and visual representations can support each other when they are well integrated, offering more than one route to an idea.

    Clark & Paivio, 1991Mayer & Moreno, 2003

  • Established finding

    Labelling students as “visual learners” and tailoring instruction to that label is not supported by evidence.

    Pashler et al., 2008/2009

Modules

  • Dual codingPairing words with purposeful visuals — and why it is not about learning styles.Available · draft
  • Multimedia design principlesCoherence, signalling, contiguity and segmenting.Planned
  • Concept mappingMaking relationships between ideas visible.Planned
  • Graphic organisersTimelines, flow charts and comparison grids as thinking tools.Planned
  • Generative drawingWhen asking students to draw supports understanding.Planned
  • Reading diagramsTeaching students to interpret visual representations.Planned
  • Visual learning myths“Visual learners” and other claims the evidence does not support.Planned